Cinema show times written in typical Gujarati style; (above) Screen-1 Show – 12 1 ⁄ 2 , 3 1 ⁄ 2 , 6 1 ⁄ 2 , 9 1 ⁄ 2 (below) 12 1 ⁄ 4 , 3 1 ⁄ 4 , 6 1 ⁄ 4 , 9 1 ⁄ 4 Gujarati cinema , informally referred to as Dhollywood or Gollywood , is the Gujarati language film industry. It is one of the major regional and vernacular film industries of the cinema of India , having produced more than one thousand films since its inception. During the silent film era, many individuals in the industry were Gujaratis . The language-associated industry dates back to 1932, when the first Gujarati talkie , Narsinh Mehta , was released. Until the independence of India in 1947, only twelve Gujarati films were produced. There was a spurt in film production in the 1940s focused on saint, sati [A] or dacoit stories as well as mythology and folktales. In the 1950s–1960s, the trend conti...